The decision to enter new markets presents every company with major challenges. Political, economic, cultural, legal and technological barriers must be identified in order to circumvent them. With a market entry strategy, the fundamental question of market entry as well as the best approach to market entry is examined.
What important questions will we answer for you:
Is the target market sufficiently attractive (potential analysis)?
Which segments should be served first?
Which competitors should pay particular attention to?
What is the best way to work on the market?
What does the business planning for market entry look like?
What investments are necessary and when can we expect to break even?
What are the specific risks of entering the market?